
The business logic of sustainability
At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional 'take / make / waste' industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.
Summary
Ray Anderson's TED talk 'The business logic of sustainability' explores how he revolutionized his carpet company, Interface, by prioritizing environmental responsibility, proving that eco-friendly practices can enhance profitability and innovation—directly tying into the trending topic of Sustainable Innovation: Building Eco-Friendly Enterprises.
"Someday our grandchildren, or our great grandchildren, perhaps, will reflect on our own profligate, toxic era, and they will see, I believe, through a lens so different from our own that we can't even comprehend it now."
Discuss: What steps can modern entrepreneurs take to integrate sustainability into their business models, inspired by Anderson's approach?







