At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional 'take / make / waste' industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.
Summary
Ray Anderson's TED Talk 'The business logic of sustainability' shows how eco-friendly innovation and waste reduction drive long-term profits, directly supporting the ESG Imperative as a core strategy for future business success.
Discuss: How can companies today apply Anderson's sustainability logic to strengthen ESG performance and profitability?

